POSH KIDS MAG ~ What is your favourite piece from the current Amebel Baby collection?
Amebel Baby Collection ~ My favorite piece from our current collection is our new Floral romper that was just released today! It's so incredibly soft and stretchy - feels like butter in your hands and on your little babes skin.

PKM ~ What makes Amebel Baby stand out in Children's Fashion?
ABC ~ I think that our fabrics are very unique and grown up. Most of the fabrics I use are colors or patterns that I would wear myself. I've always wanted to use patterns and prints that are universally loved by parents and the kids who wear them.

PKM ~ Why did you choose to design for children?
ABC ~ I chose to design for clothes after becoming pregnant. I had worked as a Doula for 6 years and needed to find a way to support my family from home. Because my life revolved so much around babies, it just felt natural to design children's clothing. Sadly, I lost my pregnancy, but the support I have found through my customers and peers while going through IVF has been incredible.

PKM ~ What is the most essential thing to consider when designing for children?
ABC ~ I think the most important thing to consider is that clothes for kids have to be comfortable, stretchy, and durable. What I love about our rompers is that they are SO easy to get on. After taking care of babies for 6 years, I never wanted to see another snap or zipper again, especially at3 am. I started introducing our rompers to my clients and they loved how easy they slip on and off. I also love that older children, 2 and 3 year olds, love to put the rompers on themselves. They go through a phase where they want to do everything themselves, particularly when it comes to getting dressed, and our rompers are perfect for that.

PKM ~ What are the motivations or inspirations behind Amebel Baby?
ABC ~ My main motivation is to create a business that can help support my family. I have been self supporting since I was 18 and have always wanted to provide not only for myself but for my future family. I am also so inspired by my work as a Doula and it's always important to create products that fit easily into a parent's life.

PKM ~ What makes you so passionate specifically about children fashion rather than adult fashion?
ABC ~ I love how many choices there are! There are so many wonderful brands out there. There really is something for everybody.

About The Author

Catriona Lamerique, Born in Manchester, England has always had an eye for Fashion. Growing up watching award shows and fashion shows always inspired her to one day work in the fashion industry. As a mum she is extremely humbled to be able to bring her love of both adult and child fashion together.

Follow Cat:

INSTAGRAM: @catlamerique