POSH KIDS MAG ~ What is your favourite piece from the current Amebel Baby collection?
Amebel Baby Collection ~ My favorite piece from our current collection is our new Floral romper that was just released today! It's so incredibly soft and stretchy - feels like butter in your hands and on your little babes skin.
PKM ~ What makes Amebel Baby stand out in Children's Fashion?
ABC ~ I think that our fabrics are very unique and grown up. Most of the fabrics I use are colors or patterns that I would wear myself. I've always wanted to use patterns and prints that are universally loved by parents and the kids who wear them.
PKM ~ Why did you choose to design for children?
ABC ~ I chose to design for clothes after becoming pregnant. I had worked as a Doula for 6 years and needed to find a way to support my family from home. Because my life revolved so much around babies, it just felt natural to design children's clothing. Sadly, I lost my pregnancy, but the support I have found through my customers and peers while going through IVF has been incredible.
PKM ~ What is the most essential thing to consider when designing for children?
ABC ~ I think the most important thing to consider is that clothes for kids have to be comfortable, stretchy, and durable. What I love about our rompers is that they are SO easy to get on. After taking care of babies for 6 years, I never wanted to see another snap or zipper again, especially at3 am. I started introducing our rompers to my clients and they loved how easy they slip on and off. I also love that older children, 2 and 3 year olds, love to put the rompers on themselves. They go through a phase where they want to do everything themselves, particularly when it comes to getting dressed, and our rompers are perfect for that.
PKM ~ What are the motivations or inspirations behind Amebel Baby?
ABC ~ My main motivation is to create a business that can help support my family. I have been self supporting since I was 18 and have always wanted to provide not only for myself but for my future family. I am also so inspired by my work as a Doula and it's always important to create products that fit easily into a parent's life.
PKM ~ What makes you so passionate specifically about children fashion rather than adult fashion?
ABC ~ I love how many choices there are! There are so many wonderful brands out there. There really is something for everybody.