all photos from softgallery
The duo Barbara Hvidt and Tine Holt Møller, established the danish brand Soft Gallery in 2007 and from then on, have collaborated with international and local artists each season to create wonderful children’s clothing. Their styles are different every season, with heavy emphasis on individuality and variation.
Each season’s theme is infused with a different artist’s style with the intention of bring art to the world of children, inspiring them. Each piece is made with high quality fabrics and balanced colors.
Looking through their archives of collections really does feel like going through a gallery of artwork. The last theme, “We are Young,” seemed to be the youth of summer days, with cartoonish and playful prints, and slogans. The theme for their AW18 collection, “Optimism,” seems to be darker colors, with fiercer and stronger prints. You can check out their collections for yourself at: softgallery.dk