photos via H&M
Gender neutral is no longer just a staple for indie brands as bigger brands are now offering their own lines of gender-neutral clothing lines. To appeal to the new generation of consumers, it's a no-brainer that H&M is starting their own. Even Celine Dion recently announced her own gender-neutral children's line.
In a collaboration with the cult Swedish brand Eytys, a brand known for their "streamlined yet chunky soled shoes, and unisex approach," H&M will be releasing a line of shoes, clothing, and accessories for adults and kids that will be available in stores and online very soon.
The line will include shoes, boots, and sneakers in leather, suede, and cotton canvas. The tops and bottoms, including jackets, will be in faux leather, nylon, raw denim, and cotton twill among other materials. The colors being used will be "bottle green, school bus yellow, beige khaki, dark indigo, black, and white."
This collab is all about genderless proportions and cuts, chunky shoes, and mix-and-matching to express confidence. This line will be marketed to young consumers and will be available on January 24th, 2019.