POSH KIDS MAG ~ What is your favourite piece from your current collection?
Leigh Paroz - Seamstress and owner ~ I am very excited to reveal some brand new transeasonal pieces very soon, however the Paige top/playsuit would be my favourite current item for its unique style, followed closely by the Evie pinafore vintage romper with its fun feature bow and adjustable straps.
POSH KIDS MAG ~ What makes your brand stand out in Children's Fashion?
Leigh Paroz ~ Being 100% handmade in my home studio and inspired by my three amazing children, I focus on creating garments that capture the sweetness and playfulness of childhood. All clothing is carefully and lovingly handmade and adventurous in style to provide for the expression and individuality of young hearts (keeping durability and practicality in mind).
POSH KIDS MAG ~ Why did you choose to design for children rather than adults?
Leigh Paroz ~ The Sweet Fable brand was born from my passion as a parent of three creative and imaginative children, a love of sewing for them, and from my long held dream of working in the fashion industry. My love of sewing began at a very young age, a way of life influenced and taught by my grandmother, mother and aunties all of whom have been avid and meticulous sewers. There are many gorgeous garment patterns available and when possible I like to add my own flair and also modify or combine patterns to create new styles. The choice to begin my brand has resulted in a journey of discovery in both running a business and in personal growth, and I am constantly grateful to my customers and supporters for the opportunity to pursue my chosen career.
POSH KIDS MAG ~ What is the most important aspect to consider when designing for children?
Leigh Paroz ~ There are so many important things to consider when sewing garments for children, such as high quality of garment finishes and high quality materials to ensure longevity and durability, adhering to safety standards, affordability, consistency of fit and comfort. All of these things and in particular the comfort and safety of my handmade pieces is of the highest priority when creating fashion for my Sweet Fable babes.
POSH KIDS MAG ~ What are the motivations and inspirations behind your brand?
Leigh Paroz ~ Long inspired by the flourishes, designs and antique styles of previous eras, the Sweet Fable brand aims to marry classic styles with modern influences to suit playful minds and provide fun and elegant apparel for little sweeties to tell their own unique story. Going forward the focus will be on providing excellent customer service, increased production and social media presence (via instagram @sweet.fable, facebook and our website sweetfable.com.au) and delivering a complementary timeless collection reflective of my desires for the brand.
POSH KIDS MAG ~ What do you Love about children's fashion?
Leigh Paroz ~ What is so very exciting about children's fashion is that it can be as unique, playful, inventive, evolving and adventurous as are our children. In addition, handcrafted garments are so much more than something to wear, they prompt us to reminisce on styles and traditions, provoke thought and remind us of the innocence of youth and days gone by. Seeing my Sweet Fable pieces enjoyed by parents and little ones far and wide, and being able to connect with others through my craft (which I am carefully and continually honing), is the ultimate privilege and pleasure xx