The new year is right on top of us and as we near the end, everyone will start making their top 10's, highlights, and more from the year of 2018. It's fun to take a look back at what was going on this year. Fashion trends come and go, popularized by celebrities and models. This year was the year of retro, the year of interesting fads, and the growth of online brands.
(photo: Mike Pont)
Retro and nostalgia were sought after looks this year. The top Google searches in terms of fashion in 2018 were:
- 1980's Fashion
- Grunge Style
- 1990's fashion
- 2000's fashion
with Meghan Markle rounding out the top 5. Even for kid's fashion, 1950's fashion was one of the top related searches.
The most searched for brands this year were Louis Vuitton, Versace, Givenchy, and Gucci, with Fashion Nova topping the top five at number 1. No doubt thanks to collaborations with Cardi B and Kylie Jenner. Fashionphile, another online seller, also made it into the top ten. As more and more consumers looked to social media and Instagram for their style inspiration, online brands and retail saw a lot of growth.
2018 also saw more pushes for ethically made clothing with people gravitating to faux leathers and furs. Shoes were chunky and practical with Balenciaga being one of the more popular brands. Some of the celebs that popularized items in fashion were Bella Hadid, Kanye West, Meghan Markle, Kate Middleton, and of course, the Kardashians.
(Bella Hadid sporting 3 trends: blazer look, small sunglasses, and Balenciaga Triple S Sneakers)
Some of the most popular items were blazer suits, including blazer dresses, tiny sunglasses, and belt bags (the socially acceptable fanny pack). Sheer see-through styles and dresses were also very popular this year.
(Rihanna and Kendall Jenner were only a few of the many celebs who wore small sunglasses)
Every year fashion week is a big event, but one of the bigger talked about events was Victoria's Secret Fashion Show, and not just for good reasons. The show suffered a bit of controversy after one of the major marketing heads of the company, Ed Razek, claimed that nobody was interested in plus size or transgender models on a Victoria's Secret Show days before the show aired on tv.
(Adriana Lima walking her final runway. Photo: @victoriassecret)
Safe to say, it didn't exactly shine a good light on the show, despite having big names like Kendall Jenner walk the runway. In spite of this, 2018 was another year that experienced pushes for inclusivity in styles and sizes in the fashion world.
Like every year before it, 2018 was one that brought a fair share of controversy but also lots of joy. Will the retro styles of 2018 still be popular going into 2019? Who will be the "it" brands? We'll see in 2019.