'The British Luxury Brand for Children'
Rachel's award winning London-based childrenswear brand was founded in 1994. The first collection, from newborn to 14 years for girls and boys, was launched by mail order catalogue to positive response and expanded with the first store opening in Knightsbridge, London.
The Rachel Riley website was launched soon after, followed by a second shop in Marylebone High Street. In 2005 Rachel opened a store on Madison Avenue, New York. Rachel also began to sell extensively through Trunk Shows across the USA.
2007 saw the launch of Rachel's wholesale collections in both London and New York. The huge popularity of the vintage-inspired glamour for children was an instant hit; with customers including Bergdorf Goodman, Saks Fifth Avenue and Bloomingdales. In spring 2012 Rachel Riley opened in the children's designer corridor in Harrods.
Taken from: www.rachelriley.com